The Small Business Owner's Guide to a Good Night's Sleep: Preventing and Solving Chronic and Costly Problems
by Debra Koontz Traverso
Book Description
Proven fixes for scores of small business emergencies. Finally, owners of small businesses have a practical book that can prepare them for the most common and destructive crises they face. Even problems that would be "small" to a larger company can be disastrous for a small one. Entrepreneurs know this, but many balk at the prospect of crisis planning because it seems endless and overwhelming. Debra Traverso shows business owners how to best use their limited time and resources to address the most important potential threats to their businesses. By laying basic groundwork for crisis planning and zeroing in on the most likely, most damaging problems, owners can stay a step ahead of the disruptions that plague their peers. This book covers preventive measures for bullet-proofing a business and explains what to do if a crisis has already struck. It offers a wealth of information in an easy-to-browse format, including proven checklists, examples, case studies, and resources. A "Vulnerability Identification Form" helps the business owner conduct the kind of risk analysis that a large company would typically perform. Best of all, these strategies are ready to implement immediately, because they don't revolve around 500-page contingency plans and big emergency response teams.Smart advice on:
• Loss of a major contract or other large, unexpected drop in business
• Sudden loss of a key employee who has important skills and knowledge
• Shortage of cash to pay employees or suppliers
• A product that harms people and has already been shipped
• Fires, thefts (including intellectual property), floods, accidents, and computer network breakdowns
• Internet problems
• How to deal with the press if the business suffers a newsworthy setback
• Unexpected problems with employees
About the Author
Debra Koontz Traverso teaches crisis management and prevention as an adjunct professor at Harvard University. She is a small business consultant serving as the small-business expert for Workingwoman.com. Her book, Outsmarting Goliath (Bloomberg Press, 2000), provides strategies to help small businesses defeat larger competitors. Traverso is copresident of WriteDirections.com, a company that offers consulting and teleclasses in business and personal writing. She lives in the Washington, DC area.
Keywords: The Small Business Owner's Guide to a Good Night's Sleep: Preventing and Solving Chronic and Costly Problems, Books, Debra Koontz Traverso, Small business, Management, Business / Economics / Finance, Business & Economics, Management - General, Decision Making & Problem Solving, Small Business - General
|
