The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition
by Melvin Helitzer
Book Description
This is the third edition of the top selling text on sports media and marketing. It has been adopted by over 150 colleges, universities and professional sports organizations. It;s 18 chapters include the responsibilities of a professional sports PR or college SID, media writing, sports photography, broadcast interviewing, press conferences, statistics, creating new sporting events, promotion and marketing, crisis management and creating a web page. The new edition has been acclaimed by PR WEEK magazine as the best in the industry.
About the Author
Melvin Helitzer is a professor in the E.W. Scripps School of Journalism at Ohio University where he teaches zports publicity, promotion and public relations in the university's prestigious graduate school of sports and recreation. He was formerly a sports writer for several major newspapers and the Associated Press. For 30 years, he headed his own Madison Avenue (NYC) public relations and advertising agency where he counseled such clients as A. G. Spalding and numerous other sports equipment manufacturers. He joined the faculty of Ohio University in 1979, is the author of five books and awarded the honorary title of one of the university's most distinquished professors.
Keywords: The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition, Books, Melvin Helitzer, Sports promoters, Training of, United States, Vocational guidance, Public relations, Careers / Job Opportunities, Business & Economics, Careers - Other Specific Fields, Sports
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